About magazine Brands&Stories

Brands&Stories is a professional magazine focusing on brands and stores and their concepts, equipment and in-store communication. It is conceived as a two-sided issue with Brands part (presenting lifestyle brands) on one side of the magazine, and Stories part (directed at expert readers) on the other. The letter „i” in the word “Stories” is graphically muted to accent the meaning “Stores” in it as well.

The objective of Brands is to attract professional managers with interesting information and news from their areas of curiosity. By knowing the brand’s story, the client can establish a warm relationship with the brand. The motivating lifestyle character of this part is supported by regular sections such as Brand’s Story, Brand‘s Philosophy, Product Milestones, Brand’s Personality, Sales Concept, Brand’s Presence, Brand’s Face and News & Trends. Each issue introduces few brands but always only one from a particular field exclusively.

The magazine’s readers represent both a higher/high income target group, to which the respective brands can present their new products, as well as group of professionals to which products, services and B2B communication is presented. We distribute Brands&Stories via direct mail onto desks of top management, company owners, marketing specialists, designers, architects, retail experts, employee’s agencies, food and wine gurus, etc.

The professional part of the magazine - Stories – aims to inform the reader about trends and to inspire him with interesting interior retail concepts of profitable shop management. Stories strives to educate not only marketing experts, but also retail business owners and/or operators by including sections on sensory marketing, merchandising, digital communication, design, customer communication, management training, etc. Sections on the essentials of psychology, body language and/or crisis negotiation address shop assistants and sales personnel.

In Stories POPAI CE Association keeps the reader informed about its activities and its members‘ functions within the field of local advertising in the regular section titled POPAI. Thanks to this association, readers can learn about new trends in successful in-store communication. The section Franchising holds information about events in the respective field prepared by the Czech Franchising Association. Individual franchising concepts are thus being introduced and offered to readers – potential franchise operators. A section on shopping centers is included in Stories as well.

The main group of prospective advertisers comprises of brands from various spheres – fashion, cosmetics, consumer electronics, car, sport equipment brands as well as brands from the fields of banking services, mobile phone operators, insurance companies, etc. Why should such brands present themselves in Brands&Stories? The magazine‘s readers are an income group that can afford to purchase the products and services of presented brands, as opposed to lifestyle magazines whose circulations are high but most of their readers are from lower income group.